the story.

Lylah was first founded by fashionista, Fideliz Cruz in the laid back suburbs of Sydney’s Northern Beaches. With more than six years under her belt in the fashion industry, Fideliz has decided to take on a new project; undertaking the rapidly growing fashion line Lylah.

Now this fashion company and its team encompasses the distribution of vintage and handmade fashion pieces such as bracelets, necklaces, earrings and other accessories, keeping in mind, however the integrity of its style; it is sophisticated, elegant and romantic – every fashion piece is unique to its design and captures the essence of femininity and class.

Lylah is inspired by the class and glamour of the 1950’s – stunning women such as Audrey Hepburn, Sophia Loren, & Marilyn Monroe. Pearls dominate our timeless and classic range.


The Lylah team:
Fideliz Cruz – Managing Director and Founder
Annie Antonio – Marketing Director and Stylist
Kristine Dawang – Sales Executive and Operations

Our Mission:

To value the richness of timelessness in the fashion industry, by satisfying our customers through providing the best possible service, selection, quality and value. It is our aim to empower and esteem women with confidence and allure.

"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone.” Audrey Hepburn